Objectives: create a professional image for a corporate training/executive coaching firm which sells into a competitive business market
Key Audiences: board-level executives, VP-level hiring managers, senior Human Resources professionals
Design Solutions: a logo/wordmark inspired by the idea of a brain wave reflects the company’s main focus: behavioural assessments and job position profiling for corporate employees. Continuing project work includes the design and coding of their web site; the design and editing of cut sheets showcasing specific product offerings; and the design and production coordination of business cards. The client-approved use of variants of the logo depending on the application allows the colour palette to be balanced across any individual design piece.