Portfolio Item Subheading

MindWorks Case Study - Greg Poole

Mindworks Consulting — identity and marketing collateral

Objectives: create a professional image for a corporate training/executive coaching firm which sells into a competitive business market

Key Audiences: board-level executives, VP-level hiring managers, senior Human Resources professionals

Design Solutions: a logo/wordmark inspired by the idea of a brain wave reflects the company’s main focus: behavioural assessments and job position profiling for corporate employees. Continuing project work includes the design and coding of their web site; the design and editing of cut sheets showcasing specific product offerings; and the design and production coordination of business cards. The client-approved use of variants of the logo depending on the application allows the colour palette to be balanced across any individual design piece.

My Role

  • Design Concepts
  • Logo
  • Type Selection/Implementation
  • Web Development
  • CSS Coding